FACT: Diners love a Limited Time Offer (LTO).  And so should you. LTOs are a brilliant way to attract new diners, while retaining interest among regulars. They allow you to try out new ingredients or dishes with minimal risk and cost. And when done correctly, LTOs will noticeably boost your profits and brand reputation.

To get maximum bang from your burger promos, experiment with these ideas for offers:

Happening now offer
now or never
Two plays in two ways
on brand
price it right